Promoting Bavaria

From Bavaria to the World

Bayern International actively promotes and supports Bavarian companies in their export activities. In cooperation with the Bavarian Ministry of Economic Affairs, we provide targeted support and a comprehensive range of services to help small and medium-sized enterprises (SMEs) expand internationally.

Our export promotion program includes a wide range of initiatives. Explore new markets through participation in international trade fairs and connect with potential business partners through exclusive networking opportunities on trade missions and delegation visits.

With more than 100 projects each year, we support Bavaria’s SME sector at every stage of the export journey. Our extensive network of services in Bavaria and abroad helps companies build successful international business relationships and expand into global markets.

International Success Backed by Decades of Experience

Bayern International was founded in 1996 by the Free State of Bavaria as part of the “Future Bavaria Initiative” (Offensive Zukunft Bayern) and became the first economic development organization in Germany to receive official certification. Our team of more than 50 professionals brings many years of experience in internationalization and export promotion.

Our investment promotion agency, Invest in Bavaria, markets Bavaria as an attractive business and investment location and supports companies from Germany and around the world in identifying the right location for their operations.

The Supervisory Board of Bayern International

  • Chairman of the Supervisory Board: Tobias Gotthardt
    State Secretary at the Bavarian State Ministry for Economic Affairs, Regional Development and Energy
  • Dr. Frank Messerer
    Director General, Bavarian State Ministry for Economic Affairs, Regional Development and Energy
  • Rebecca Klein
    Ministerial Council, Bavarian State Ministry of Finance and Regional Identity
  • Gudrun Weidmann
    Senior Ministerial Counsellor, Bavarian State Ministry for Economic Affairs, Regional Development and Energy
  • Volker Leinweber
    Head of the Department of Economics and Foreign Trade, vbw – Bavarian Industry Association
  • Dieter Vierlbeck
    Managing Director, Bavarian Chamber of Skilled Crafts (Bayerischer Handwerkstag)
  • Markus Lötzsch
    Chief Executive Officer, Chamber of Industry and Commerce for Nuremberg and Middle Franconia
  • Christian Klingler
    Chief Executive Officer, LGAD Bayern e.V.